The forgotten ritual, and why your clothes deserve better
Perfume comes from the Latin phrase per fumum — “through smoke.”
A ritual. A moment. A scent lifted into the air on waves of incense.
But what began as something sacred has become something careless — a quick spritz onto clothes before heading out the door. A fragrant shortcut. A final touch.
And yet, it’s a habit doing quiet damage to your wardrobe.
The Invisible Harm of Perfume on Fabric
Your garments weren’t made for perfume. They were made for movement, breathability, wear. Spraying alcohol-based fragrance directly onto textiles disrupts all of that.
Here’s what happens when you mist perfume onto your clothes:
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Alcohol breaks down delicate fibers like silk, wool, and cashmere
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Fragrance oils stain, especially on light or untreated fabrics
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Color fades faster where sprayed, especially when exposed to sunlight
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Scents linger unevenly, often overwhelming or patchy
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And over time, these residues may attract moths, not repel them
What began as “just a spritz” can lead to yellowing collars, dulled fabric, and pieces you retire too soon.
Why Perfume Was Never Meant for Clothes
The original purpose of perfume was ritualistic. Ancient cultures used it in ceremonies — burned as incense, worn on skin, offered to gods.
It wasn’t designed for the modern cotton shirt or the tailored wool coat. It certainly wasn’t designed for daily, repeated contact with garments meant to last.
Today, we need something gentler. Something designed for fabric.
Mist, Don’t Perfume
That’s why we created Another Day — a fabric-first scent made for modern wardrobes.
- Cleans fabrics
- Removes odours
- Non-toxic
- Plant-based
- Microbiome-balancing
It’s how you extend the life of your clothes while still smelling like yourself.
