dermatologist tested
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plant-based
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bleach free
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cruelty free
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Build Your Bundle
Choose any 3 products and save 20%
Another Day
$45
Another Step
$45
Closet Guardian
$35
Liquid Iron
$32
Travel Duo
$44
Ergonomic Brush
$15
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discover liquid iron
liquid iron
LIQUID IRON™ removes wrinkles without heat or ironing.
At the heart of Liquid Iron is an advanced bio-ingredient designed to relax fabric fibres on contact, releasing wrinkles in seconds without the need for heat, ironing or steam.
(FUN_FACTS)
Wool naturally resists odour.
Wool fibres can absorb and release moisture vapour, making them less hospitable to odour-causing bacteria than many synthetic fabrics.
The average iron reaches temperatures above 200°C. That's hotter than many home ovens.
Most shoe odour isn't caused by sweat.
Fresh sweat is largely odourless. The smell develops when bacteria break it down.
Cashmere doesn't need frequent washing.
In many cases, airing between wears is sufficient to maintain freshness.
The average person sheds around 500 million skin cells each day.
Some of those end up in clothing, wardrobes, carpets, and bedding.
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behind the name
about us
the matter around us
“by” represents the thoughtful care and expertise behind every transformation. “MATTER” reflects the objects that shape our daily lives - because when the things around us are cared for properly, they look better, last longer, and feel more valuable.









