instantly clean fabrics
DRIVEN BY RESEARCH + DEVELOPMENT
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innovation wins
a new era for homecare
Scientifically engineered products designed for better results and lifestyle.
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better materials. better results.
innovation matters
Discover the innovative bio-materials embedded in our products.
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innovation starts at home
discover our world
We bring innovation into the home by embedding new bio-materials and processes into home products.
We are female-founded and based in Covent Garden, London.