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instantly clean fabrics


innovation wins

a new era for homecare

Scientifically engineered products designed for better results and lifestyle.

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better materials. better results.

innovation matters

Discover the innovative bio-materials embedded in our products.

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innovation starts at home

discover our world

We bring innovation into the home by embedding new bio-materials and processes into home products.

We are female-founded and based in Covent Garden, London.

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