The New Rules of Laundry: How to Keep Clothes Fresh Between Washes

Laundry, Upgraded.

We’ve all been told to wash our clothes after every wear. But what if that advice is...outdated?

Overwashing not only wears down your clothes faster, it also wastes water, energy, and time. The new luxury is wearing more, washing less—and doing it in a way that keeps your wardrobe looking (and smelling) incredible.

At byMATTER, we believe laundry should feel like self-care, not a chore. Here’s how to change the way you care for your clothes—starting today.

Why You Shouldn’t Wash After Every Wear

Frequent washing damages:

• Fabric fibers, causing pilling and thinning

• Dyes, fading colours faster

• Delicate construction, especially in knits, silks, and blends

And unless it’s underwear, activewear, or visibly soiled, most clothing doesn’t need immediate washing. What it needs is refreshing.

Another Day  – Fabric Freshener

Designed to extend the life of your clothes, Another Day is a clean, luxurious fabric spray that neutralizes odors, adds softness, and leaves a subtle, elevated scent behind.

✔️ Ideal for silks, cashmere, and everyday staples
✔️ Works on coats, bedding, and furniture too
✔️ Safe for skin, with a scent profile that feels expensive (because it is)

Just hang, spritz, and wear again—no laundry required.

Best Practices for Refreshing Between Washes

1. Air it out
   Hang clothes in a ventilated area before spraying. Natural fibers love breathing space.

2. Use Another Day liberally
   A few spritzes go a long way. Focus on high-contact areas: armpits, collars, cuffs.

3. Store smart
   Once refreshed, fold or hang with breathing room. Use Closet Guardian to keep drawers and closets moth-free and lightly scented.

4. Layer luxury
   Spray Another Day inside your bag or car, on linens, or even your coat lining. It’s designed for life, not just laundry.

The Future of Fabric Care

Modern wardrobes call for smarter care habits. You’re investing in better garments—why not treat them better, too?

Whether it’s your go-to silk blouse, your favorite wool jumper, or those jeans that took years to break in, washing less and refreshing more is the modern standard.

Start a better laundry habit today.

Shop Another Day