Why Most Clothes Don’t Last past 7x Wears — And How to Change That
The truth is sobering: the average garment is worn just 7 times before it’s thrown away. That’s the reality of modern wardrobes — a mix of fast fashion trends, poor care habits, and preventable damage that cuts clothing lifespans short.
But there’s good news: with a few simple changes, your clothes can last far longer.
Why Clothes Don’t Last
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Fast Fashion Culture — Trends shift quickly, encouraging us to buy cheap and replace often.
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Washing Habits — Overwashing, harsh detergents, and tumble drying weaken fabrics.
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Storage Issues — Moths, humidity, and cramped wardrobes take their toll behind closed doors.
How to Extend the Life of Your Wardrobe
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Freshen Between Wears: Instead of overwashing, use a fabric spray like Another Day to keep clothes feeling crisp.
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Protect in Storage: Moths are a silent destroyer — Closet Guardian keeps them away while lightly scenting your space.
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Think Long-Term: Care for what you have, invest in timeless pieces, and resist the urge to overconsume.
Extending your wardrobe’s lifespan isn’t complicated — it’s about small, thoughtful habits and the right tools. At byMATTER, we’re here to make that effortless.
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