A/W Begins from the Ground Up

When autumn arrives, our wardrobes shift. Sandals and espadrilles are tucked away, and boots, loafers, and heavier shoes take their place. It’s a seasonal transition that feels ritualistic: coats return to the front of the closet, knitwear is folded neatly, and shoes step into focus.

But unlike cashmere or wool, footwear often escapes our care routines — despite being the foundation of an autumn/winter look. This season, it’s time to consider not only what you wear, but how you care for it.

The A/W Footwear Shift

Boots, structured flats, and leather shoes define colder months. They’re the pieces that ground layered looks, adding weight and polish. But closed shoes mean less breathability, more wear, and a greater risk of odour. What feels refined on the outside should feel equally fresh within.

Why Shoe Care Matters

Shoes are often overlooked in wardrobe maintenance. We invest in tailoring, in knitwear protection, in fragrance for the home — yet the shoes we rely on daily are left to their own devices. A/W is the perfect reminder: true polish begins from the ground up.

• Odour control: heavier shoes hold more moisture and need refreshing.

• Longevity: caring for the inside preserves materials and extends wear.

• Luxury in the everyday: details like fragrance elevate the entire outfit.

The Ritual of Another Step

This is where Another Step comes in. Part shoe deodorizer, part perfume, it’s designed for the A/W wardrobe: removing odour and leaving behind a refined, lasting scent. One spray makes shoes feel freshly renewed — a quiet luxury that turns a daily necessity into a seasonal ritual.

Unlike traditional shoe sprays, Another Step bridges function and fragrance, creating a moment that feels more like getting dressed than simply maintaining.

A/W Wardrobe Essentials Beyond Clothes

The best wardrobes are curated with care at every level. Cashmere folded with precision, wool coats brushed after wear, shoes kept fresh with fragrance. Each small act contributes to the feeling of stepping into the season with intention.

Because autumn/winter doesn’t just begin with sweaters and coats.
It begins from the ground up.